European Union Fines Google 2.7 Billion For Unfair Advertising
The Europe Union (EU) is not playing with Google for allegedly using they’re platform to prioritize their own businesses over others in search results. The dominant search engine company was fined $2.7 BILLION by EU, who found the company guilty of skewing search results by favoring its own shopping search service over competitors. THR reports say Google now has 90 days to stop its activities or face more fines–totaling up to 5 percent of the average daily worldwide revenue of Google parent company Alphabet.
European Commissioner Margrethe Vestager, head of competition policy in the EU said in a statement:
“Google’s strategy for its comparison shopping service wasn’t just about attracting customers by making its product better than those of its rivals. Instead, Google abused its market dominance as a search engine by promoting its own comparison shopping service in its search results, and demoting those of competitors. What Google has done is illegal under EU antitrust rules. It denied other companies the chance to compete on the merits and to innovate.”
Hmm it makes us think, what are they throwing in OUR faces here to monopolize the market? Google reportedly denies and foul play and plans to appeal the fine.