Red hot off a seismic BET Awards performance yesterday, French Montana shares the details for his highly anticipated second full-length album, “JUNGLE RULES” [Coke Boys Music/Bad Boy Entertainment/Epic Records]—arriving July 14, 2017. The GRAMMY® Award-nominated multiplatinum rapper excitedly uncovers the album cover. After first mentioning the big news at the end of his set, he immediately began trending all over social media!
The worldwide smash “Unforgettable” [feat. Swae Lee] not only stands out as a global phenomenon, but it also sets the tone for the new album as a whole. Already his fastest Top 40 riser, the track just received an official RIAA platinum certification and has clocked over 158 million Spotify streams and 101 million YouTube/VEVO views after only 2 months since release.
Last night, he offered up a landmark performance of “Unforgettable.” After collaborating with YouTube sensation Uganda’sTriplets Ghetto Kids on the song’s video, he surprised the kids by flying them out to Los Angeles. He made their dreams come true introducing them to America and inviting them to accompany him during an historic show at the BET Awards. It brought the audience to its feet. Watch it HERE.
Earlier this month, French screened his documentary Project: Unforgettable — “My Project, Their Reality” in front of tastemakers in New York. The heartfelt visual follows him to Uganda. He returns to the continent of his birth to track down YouTube Triplets Ghetto Kids after finding fascination in their videos. Along the way, he awakens with inspiration, witnessing the culture firsthand and undergoing a transformative experience that went on to define the album and yield the music video for “Unforgettable.” It’s as powerful as it is poignant.
Describing the documentary, Billboard put it best claiming, “His level of motivation is back at an all-time high.” The full length documentary will be released the week “JUNGLE RUGLES” arrives.
French is with his biggest, boldest, and best work to date. Moreover, he’ll be taking this new music on the road, announcing a series of international headline gigs and dates supporting The Weeknd on the Starboy Tour.