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AT&T Pushes BETX To Stunning New Heights

AT&T reinvented tech style at the crowd-pleasing BET Experience in LA with its dazzling #BeTheGlow experience featuring endless giveaways, flashy gadget candy and live performances that attracted seas of excited guests during BET Awards weekend.

BETX guests were treated to cool hands-on experiences with the chance to win tix to the hottest concerts in LA. Oh yes, it was LIT.

Wait, there’s more: BET x AT&T presented their annual “Genius Talks” series that offers an exclusive peek into the lives of future (and current) legends, tastemakers and moguls. This year, Issa Rae, Ava DuVernay, Tracee Ellis Ross, New Edition and Nick Cannon wowed capacity crowds with major keys, funny gems and priceless advice.

Tracee Ellis Ross x Charlamagne Tha God

New Edition x Charlamagne Tha God

Nick Cannon x Charlamagne Tha God

Pusha T, Angela Rye, Marilyn Mosby and Charlamagne Tha God had a powerful (and essential) discussion about mass incarceration in the Black community.

Overall, BETX was a smash success fueled by AT&T’s larger-than-life footprint.

Make sure you follow AT&T’s #BeTheGlow campaign on your socials and visit The Bridge for more information on how AT&T is supporting Black Music Month.


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