NAACP Plans To Help “Diversify” Airbnb
Lodging app AirBnb sees people tweets and horror stories about discrimination and plans to do something about it. According to The Verge, the tech company is partnering with The NAACP to figure out ways to extend business to Black and other minority hosts and also diversify it’s staff. In the past, accounts of racism within the app were highlighted by Airbnb user Quirtina Crittenden, who coined the hashtag #airbnbwhileblack. The hashtag was filled with accounts of horrid experiences of discrimination from Black users of the app.
So what will the NAACP do about it? Reportedly, they will help Airbnb expand to areas of color by “targeting communities that could benefit greatly for home-sharing services and the tourism”, providng them “additional income”. Airbnb also says they will also gift 20 percent of its earnings from rentals in these communities to the NAACP, which will return the favor by “aiding the company in its workplace diversity efforts.”
Do you think “diversity training” and marketing to Black airbnb host is the answer?
Belinda Johnson, Airbnb’s chief business affairs officer, said in a statement. “This partnership will build on this incredible progress. The NAACP is unrivaled in its tireless work to expand economic opportunities for minority communities and we look forward to collaborating with their talented team.”