J. Cole returns to Twitter to talk NFL, corporate boycotts and Cardi B

How you make a thread

— J. Cole (@JColeNC) September 24, 2017

Thanks. Been gone too long twitter i missed too much shit. Never said thank you for the best tour. Thank you. Europe we at your neck soon

— J. Cole (@JColeNC) September 24, 2017

Also Cardi b I seen your breakfast club interview, loved it. Don't put all that pressure on your album. You already won. Just drop & repeat

— J. Cole (@JColeNC) September 24, 2017

Is this real :')Son my heart is smiling 😌Well who am I not to take J cole advice https://t.co/fRVuNbyCtw

— iamcardib (@iamcardib) September 24, 2017

God bless every player that finds courage to kneel today. But the real power comes from you deciding to not watch.

— J. Cole (@JColeNC) September 24, 2017

Your eyes translate to advertising money for the League and it's owners.

— J. Cole (@JColeNC) September 24, 2017

You and me have the power to deny them our attention ($$ to them) until they make a wrong situation right.

— J. Cole (@JColeNC) September 24, 2017

How do they make it right? I know there are people
smarter than me with better answers. But here's one.

— J. Cole (@JColeNC) September 24, 2017

Hire 3rd party investigator approved by NFLPA to determine if kap was denied a job unfairly as punishment for his stance. (I know, I know)

— J. Cole (@JColeNC) September 24, 2017

And compensate the man for his losses if they determine he was.

— J. Cole (@JColeNC) September 24, 2017

if a boycott doesn't force them to action, don't even trip. This is where the real flex happens.

— J. Cole (@JColeNC) September 24, 2017

Black people spend a lot of money with NFL corporate sponsors. White people who don't fuck with white supremacy spend a lot of money too.

— J. Cole (@JColeNC) September 24, 2017

So, next you turn your attention to these sponsors.

— J. Cole (@JColeNC) September 24, 2017

Pick one of the biggest ones and say, "do you agree with black balling players when they speak out against oppression?"

— J. Cole (@JColeNC) September 24, 2017

"If not, why are you spending all this money with a League that clearly condones that? … "

— J. Cole (@JColeNC) September 24, 2017

"You know what, I don't think I can spend my money with you no more until you fix this."

— J. Cole (@JColeNC) September 24, 2017

Repeat this with another company, and another.

— J. Cole (@JColeNC) September 24, 2017

Thats when the magic happens. And sadly, in this capitalistic world we live in, that's when your voice is heard. When you hurt the pockets.

— J. Cole (@JColeNC) September 24, 2017

I respect whatever you decide to do. Watch or don't watch, whatever's in your heart. But I'm not watching til it feel right.

— J. Cole (@JColeNC) September 24, 2017

It was hard during preseason and the first week. But then I was like, wait, is it actually hard?

— J. Cole (@JColeNC) September 24, 2017

Some of us got grandparents that walked miles to work instead of riding bus, just to show the bus companies that they won't tolerate racism

— J. Cole (@JColeNC) September 24, 2017

So when I think about it like that it's very easy on Sunday to say, "Nope, I'm straight."

— J. Cole (@JColeNC) September 24, 2017

This may be the biggest opportunity we have ever been presented to come together and show the world and ourselves our true economic power.

— J. Cole (@JColeNC) September 24, 2017

Thank you Colin for your sacrifice.

— J. Cole (@JColeNC) September 24, 2017

Ima stop it there. Peace and love to all, let's give energy to the solutions not the problem. Even if you don't rock with mine.

— J. Cole (@JColeNC) September 24, 2017