When the Checks Stop Coming In: Ebony Mag is Up for Sale

- By Bossip Staff

Johnson publishing has had a rough time with keeping their publications a float during the recession and now it seems their most prized possession Ebony Magazine is seeking investors to keep the mag from shutting down.

Linda Johnson Rice the current CEO and daughter of late Founder John H. Johnson, has had a rough year of layoffs, cutbacks and hard decisions in order to keep the multi-publishing company afloat.  Yet with all the cutbacks and layoffs, Rice is still facing the closure of Ebony Magazine, if she can’t find enough investors to invest in the magazine.  According to sources, Rice has sought out investments from Time Inc., Viacom, and private investors.  Time Inc., the world’s largest periodical publisher which already owns Essence and Viacom which is home to MTV, BET and other major networks, declined comment.

Sources say that Rice is definitely trying to keep the publication in-house because of its historical roots in the black community and she would rather get investors than put the magazine up for sale.  With Ebony’s advertising taking a decline for the past  three consecutive years, the hope of keeping the magazine apart of Johnson Publishing may be a far reach.

We hope we can hold on to Ebony because too many African-American magazines have already bitten the dust.

Source

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Comments

  • No u can't be boyfriend #2!

    GOLD!

  • charlotte

    To lose Ebony or Jet will be a great loss. Now I wish I never stopped by subscriptions

  • No u can't be boyfriend #2!

    Damn…there goes another magazine gone under!

  • Snobcitee

    I worked at Johnson publishing company for approx. 5 months and it deserves to be closed down!

  • Poookie

    Whoa @ the cover

  • Angee

    This was her (Linda Johnson Rice) father’s legacy, and is such strong place in African-American history. I really hope they can keep the magazine going.

  • I'm Just Me: KEEPING IT REAL SINCE 1983

    I hope they can. We lost King, Vibe is done but supposedly being revamped (we’ll see). I actually like this magazine. I hope it can be saved.

  • http://www.myspace.com/miss_kesha Miss Kesha86

    Wow, I really hope they can do something. We subscribed to Ebony for years, it’s such a great magazine.

  • BastetsMeow

    Let’s face it, Ebony/Jet have been going down the tubes for a few years now. The quality of their articles just were not the same say like 10-12 years ago (same goes for Essence). If they revamped the magazine to be similar to a combination of Elle/Time = New York Magazine (Black version). Then I would buy for real. 10 or so years ago, there was Honey magazine. They were pretty great but then they got cancelled. Now there’s Jewel magazine, which I like very much.

    Forshame

  • drenk

    just another paper print media going the way of the dodo

  • Jay the Real One

    Wow not Ebony…

  • resurrected

    Man I really like to look at Ebony, see it like everything is falling apart… People are still trying to do what use to work and now there is a new game in town and all of these businesses are learning the hard way… Very Sad..

  • Unbought_and_Unafraid

    These people need to upgrade THE WHOLE COMPANY — it’s not 1959, and nobody needs THEM to tell the rest of us who the “100 most important (fill in the blank) blacks” are — always including the damn heads of the black greek organizations, which is LAUGHABLE.

    Stop promoting hyperconsumption and deifying a bunch of athletes and entertainers.

  • Ms. T.

    Wow! I can’t imagine not having Ebony and Jet. Do any of you guys remember Ebony Jr.? Loved it.

  • bobby

    smh at the headlines on the cover: “Why Black Men die younger”, and “Are Black athletes naturally superior?”

  • http://twitter.com/deevac coi

    @bobby
    smh at the headlines on the cover: “Why Black Men die younger”, and “Are Black athletes naturally superior?”
    ***************************************************
    lmao those headlines could actually be on their covers now, i swear i’ve read articles in ebony recently that were very similar…

    damn in 1975 it was only 75 cents?!

  • lydia

    aww that’s a cute jackson family pciture

  • mj is king,so invincible

    HAS ANYONE CHECKED OUT THE SIGNATURES ON MICHAEL JACKSONS WILL NONE THEM ARE THE SAME AND THE CHILDRENS NAMES ON THE WILL AND THEIR BIRTH CERTIFICATES ARE DIFFERENT.A FRAUD IS TAKING PLACE IN THE COURTS.WHY WOULD ANY JUDGE ACCEPT THIS CRIMINAL BEHAVIOUR.UNLESS HUUUUUUUUUUUUUUMMMMMMMMM
    OH YEAH HOPE THE MAGAZINE CAN BE SAVED, COOL COVER.

  • DayShifter

    Sorry to see Ebony in trouble, but that’s the way the industry is going. I guess it might save some tress, but increase pollution to provide more electricity since everyone is reading online.

    That cover is scary, and maybe a indication of what was going on in that family. How many family picture have you seen where the parents or the elders are not sitting together.

  • NIKKI

    IS THIS THE DEPRESSION?

  • http://naylandhouse.blogspot.com/ Nayland House

    Everybody is struggling – Ebony is just like every other magazine; though it’s sad to see it in this state.

  • http://naylandhouse.blogspot.com/ Nayland House

    See successful people and companies at the Nayland House Blog

  • pressure

    U can tell by the number of replies to this post and the content of th posters that Black people simply dont have a clue of what Ebony represented in print media. I will always have a a subscription to this mag, because I know how important it has been to my culture

  • Dirty Diana...Let Me Be ♪

    oh no not Ebony!!!!!!!!!!
    i love MJ and the entire Jackson family that’s why imma copy and paste that mag cover to my pc….sigh

  • !!!!!R.I.P MIKE!!!!!

    NICE COVER IT JUST SO CUTE,I HOPE THEY DO A RECENT ONE EVENTUALLY,ANYWAY LOVE MIKE AND RANDY.

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