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Kellogg’s Came Under Fire For “Teaching Racism” Via Cereal Boxes
The folks at Kellog’s lit a fire under Twitter this week when a Marvel Comics writer put them on blast for flagrantly racist artwork that was displayed on their recent box of Corn Pops.
The scorching hot takes (and hate) came in fast and furious but Kellog’s dealt with the 140-character controversy a lot better than most brands accused of racist marketing have over the years.
According to WSBTV, the writer who helped raise awareness about the bigoted box, Saladin Ahmed, was “pleasantly shocked” with the company’s response.
Kellog’s also responded via an official statement sent to ABCNews:
“Kellogg Company has respect for all people, and our commitment to diversity and inclusion has long been a top priority. We take feedback very seriously, and it was never our intention to offend anyone. We apologize sincerely. The package artwork has been updated and will begin to appear on store shelves soon as it flows through distribution.”
It never ceases to amaze us at how EASY it would be for companies to avoid these types of public relations disasters. All they would have to do is ask ONE Black person (or person of color) about their ideas BEFORE presenting them to the public.
Anyone with a drop of melanin should have been able to look at cereal box and tell that the optics are bad business.