ASOS Is Changing The Game With Their Representation In Models
Online retailer ASOS is getting a lot of love for their latest choice in bikini models.
Vivian Eyo-Ephraim is the latest model to go viral, and it’s due to both her beautiful looks and the representation that comes from her being featured on the site. Not only is Ephraim’s skin flowing with melaniny goodness, but her plus-size figure doubles down on how important it is to see models like her modeling–especially swimsuits.
Girls immediately took to Twitter to express how excited they were to see such a breathtakingly real woman represented wearing a bright yellow bikini.
YESSSSSSS CMON @ASOS 😍👌🏾💛 pic.twitter.com/3FvPyJ3uU2
— LaLa Love (@OmgLaLaLove) March 28, 2018
Ephraim herself spoke to Metro.co.uk about her modeling experience and why representation is so important. She told the publication: “The world is a very diverse place and it’s important that consumers see brands representing and recognizing all ethnicities, shapes and sizes, we want to see ourselves represented and celebrated and recognized…I think it’s incredibly important to start re-defining what is the norm, and start celebrating our individuality…”
View this post on InstagramA post shared by Vivian E. Ephraim (@officialvivs) on
She continues, “The modeling world is still so new to me, to see the amazing support and response from a job I did is just incredible, I couldn’t be more grateful to ASOS and Bridge for taking a chance on me and allowing me to show the world that everybody is beautiful, no matter what their shape, size or ethnicity.”
Check out the excited reactions from women all over the world, amazed at ASOS’ choice of not only a Black model, but a wonderfully curvy one at that.
.@ASOS these images are greatly appreciated.
Thank you! pic.twitter.com/E8MY3eDrk8— Jasmyn Lawson (@JasmynBeKnowing) March 31, 2018
THIS IS WHAT I WANT TO SEE!!!!! @ASOS 😍😩🙌🏽😍😩🙌🏽😍😩🙌🏽 pic.twitter.com/hkOB3TnQiU
— Grace 🦋 (@GraceFVictory) March 29, 2018
Melanin x Yellow 😍😍😍
Here for the representation on the ASOS website 🙌🏾 pic.twitter.com/P0s7FWYfP1— FIUS COLLECTIVE (@FiusCollective) March 29, 2018
OMFG HAVE YOU SEEN THIS @ASOS MODEL 😍😍😍😍😍 https://t.co/91WkdWZfel #AL pic.twitter.com/EWehvyzFLk
— Lottie 💜 (@Lottie_Lamour) March 28, 2018
This @ASOS Curve model is 🔥🌝 pic.twitter.com/WE3Vbnq41O
— Georgina Horne (@FFigureFBust) March 28, 2018
Does anyone have her IG or Twitter or Friendster or MySpace? I want to thank her personally for making this the greatest photo of a bathing suit ever.
— ✨Dr Bae Jemison: Master Esthetician✨ (@Glamorfonic) March 28, 2018
Who is she? She’s beautiful.
— YourFavBlackAuntie (@greendoondoon) March 28, 2018
she's so beautiful and seeing my body shape being represented as well makes me so happy 😭😭😭😭😭
— martina 🌹 (@notyoursweetea) March 29, 2018
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Can we get our good sis paired up with other places too ?? @forever21 she’s what you need. @FashionNova as well !!
— laya💕 (@lavishxo) March 28, 2018
Instantly ordered this bikini Woiii sahhhh yes that’s who I want to see modelling swimwear befor I buy !!!!
— SONNY ♡ (@iamsonnyturner) March 29, 2018
I appreciate when shops display realness and we don’t have to imagine how we’d look in them clothes. Beautiful. Thanks @ASOS
— NewNessofLyf (@fifyfo) March 29, 2018
Yes real bellies matter!
— Kirsten Baptiste (@misscuttinup) March 29, 2018
never seen anybody look more natural and happy and like sunshine whilst modelling a bikini !! 🌼☀️🌼
— Prishita 🌞 (@Prishita_MA) March 29, 2018
Ive never , ever seen an ad like this before. I’ve never worn a bikini before because of my body type. This makes me think about trying it. Pretty cool.
— Kennedy (@Sajesthetic) March 30, 2018
One of the reasons I love ASOS…. They even have ASOS Plus for guys. So you see bigger built models. Clothes that actually fit me https://t.co/RPfpLH9gcw
— Phillip 'Fox' Will (@FoxalotWill) March 29, 2018
💛💛💛💛💛Look at that smile yooooo!!! that body yoooooo!!!! that yellow yoooooo!!!!!💛💛
— BranThePoet🇸🇱🇬🇧 (@BranThePoet) March 29, 2018
You see how many people posted about the new black, plus size, outrageously fucking buff model on ASOS? Representation matters and this is why diversity is so important.
— Grace 🦋 (@GraceFVictory) March 29, 2018
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