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Fashion Nova Will Soon Be Launching Their Own Makeup Line

It looks like the insanely popular fast-fashion brand Fashion Nova will soon be expanding into makeup, news that comes only a few weeks after their expansion into menswear.

In an interview with Business of Fashion, Fashion Nova CEO Richard Saghain shared that the brand is preparing to launch Nova Beauty, expanding their store into an all-around lifestyle label.

“We are transforming FashionNova.com into a one-stop shop lifestyle destination,” the CEO revealed. Unfortunately for all of those eager souls out there, though, that doesn’t mean you can expect to be stocking up on Nova Beauty any time soon. The development process is going to take a while, which means the first beauty collection will drop sometime later this year or early next year.

If you’re already a regular at Fashion Nova, then you know that the store already carries a small selection of beauty products–but the brand hasn’t had an in-house beauty collection yet.

Saghian also shared that in addition to their own brand, they want to expand their beauty offerings drastically, to mimic the kind of major brands that you find inside stores like Ulta and Sephora.

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