Photo courtesy of Moët & Chandon
Designer Partnered With Champagne Brand To Launch Curated Bottle
Virgil Abloh is Louis Vuitton’s first artistic director of African descent – and now he’s making news with another first.
Abloh has collaborated with Moët & Chandon to redesign its iconic Nectar Imperial Rosé bottle. The partnership, “Moët & Chandon ℅ Virgil Abloh,” features custom bottles with Abloh’s trademark “Do Not Drop” lettering in an all-white design over the normally gold bottle.
The partnership is Abloh’s first collaboration with a liquor brand.
Photo Courtesy of Moët & Chandon
Kicking off New York Fashion Week, Abloh teased the new bottle design on his Instagram page Thursday.
The 750 ml bottles are priced at $59.99 and will be available beginning Oct. 15 in New York, Miami, LA, Atlanta and Chicago as well as Clos19.
What do you think of the new bottle?
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