LeBron Unveils First Women’s Sneaker; Inspired By Black Women
LeBron James and the designers of Harlem Fashion Row teamed to create his newest “LBJ 16” basketball sneakers with Nike. This is the first time in history women have ever designed any of his signature shoes.. Kimberly Golson, Undra Duncan and Fe Noel (all women of color) worked with one of Nike’s global basketball footwear designers to create the historic sneaker.
The LBJ 16 sneaker was released September 7th on the Nike SNKR app, and sold out in less than five minutes.
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HFR x Lebron 16 Built by us made for us @kingjames @fenoel @love_ucny @kimberlygoldson @brandicedaniel @harlemsfashionrow #strongest #blackgirlmagic #wcw . . . . . The limited edition will be available September 7th on the Nike SNKRS App and nike.com Photo by @Nike . . . . . . #nyfw #KGSisters #KimberlyGoldson #lebron16 #nikewomen
The campaign has been named “STRONGEST” and features the most powerful black women in his life including photos of his wife Savannah, daughter Zhuri, his mom Gloria, and other women like Serena Williams, Lena Laithe, and a long list of popular female media figures.
LeBron’s speech at the HFR awards he talked about how important Black women are to our community and how the black women around him inspire him daily. Just more dope moves coming from LeBron’s camp and Nike, kudos to them.