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Ford Ultimate Homecoming Experience

Source: UWG

Ford Brings Ultimate Homecoming Experience To SCC

Ford was back at it again with the power moves–this time, at tiny HBCU Southwestern Christian College in Terrell, Texas where they threw the Ultimate Homecoming Takeover day party with a Gospel Explosion concert featuring Grammy-winning collective The Walls Group, award-winning food trucks, karaoke stations and photo ops with Jasmine Guy, Kadeem Hardison, Cree Summer and Darryl Bell who took pics with literally everyone on campus.

We had the honor and pleasure of chatting it up with the lively, hilarious and ICONIC cast of culturally legendary ’90s sitcom “A Different World” about everything and more just moments before they, along with Ford’s Multicultural Communications Manager Dee Guerrero, presented a big ‘ole check for $100,000 to Southwestern Christian College Chairman of the Board Dr. Dansby.

Now, if you’re wondering how a small school like Southwestern Christian College beat out bigger HBCU titans, well, they showed up and showed out for a 2017 nationwide online competition and WON. If that sounds like an amazing story, it absolutely is, and made the day even more special for a school with a smidge over 100 students.

Ford Ultimate Homecoming Experience

Source: UWG

Excited students and alumni were also treated to a panel discussion with the cast on the importance of HBCUs and the role the show had on an entire generation. Whew chil-lay, Ford went all out and even offered gift cards to test drive the F-150 XLT/Limited trucks in partnership with Drive 4 Ur Community which donates $20 for each test drive or ride to the Tom Joyner Foundation to help support HBCUs.

Ford’s Ultimate Homecoming Takeover serves as an important initiative that spotlights Ford’s undying commitment to higher education, HBCUs and the growth of African American students.

Photos courtesy of UWG


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