Guapdad and Footaction Host “Cozy Manor” Event in NYC
On Tuesday night, Footaction converted a luxury upper east side mansion into a plush COZY MANOR and performance venue as it released its new #No1Way to COZY campaign with Oakland-bred rapper/artist Guapdad 4000.
Inside the event, VIP guests got an exclusive look at the new campaign – which featured the unique style and humor of the up-and-coming rapper breaking the rules of formality in a three-part video series, showcasing the coziest and freshest apparel and footwear today.
In addition to the sneak peek, guests were also treated to custom-themed cocktails, a free piece of cozy merchandise from Footaction, and a live performance by Guapdad 4000.
“I’m excited to team up with Footaction for the #No1Way to COZY holiday campaign,” said Guapdad 4000. “To me, coziness is not just about being comfortable, it’s a lifestyle where I feel free to be myself no matter the situation. This concept was perfect since I can easily make uncomfortable situations humorous, while rocking the coziest styles.” See this hilarious clip of the self-proclaimed “Valentino Viper” flossin’ at the dentist below and find out why we can;t get enough of him!