Super Poppington Preciousness: KimYe’s Lil Princess North West Is Sitting Pretty On The Cover Of WWD Magazine

Source: SplashNews / Splash News

North West Lands First Solo Magazine Cover

Move over Kimmy Cakes! North West is ready for her spotlight. Kim and Kanye’s oldest daughter North has landed her first solo magazine cover with WWD for a beauty issue that is dedicated to Gen Alpha beauty trends.

Here’s an excerpt from the article that the magazine used to caption their cover post:

Move over millennials, a new generation is coming of age.

At five years old, North West, the famous daughter of Kim Kardashian and Kanye West, has captivated the digital realm with her cross-generational appeal. Without a public Instagram or YouTube channel of her own, she’s too young to fully understand what a digital footprint is. And yet, hers is already wildly popular.

We’ve watched North West grow on Instagram and “Keeping Up With the Kardashians” and magazines — here, she poses for her first solo cover. Her distinct fashion sense belies her age, and lately, so does her eye for makeup.

West, whether she knows it or not, is at the forefront of a generation that is highly connected, engaged with fashion and beauty and individualistic in style. Called Alpha, signifying a new beginning, this age group is unlike any the world has ever seen.

And combined with Gen Z, their slightly older counterparts, their numbers are strong. According to the U.S. Census Bureau, in 2025, people aged 17 and under will comprise 43 percent of the U.S. population. Already, they are significant consumers of beauty: According to NPD, 69 percent of Gen Zers use color cosmetics and 68 percent have a skin-care regimen.

With numbers like that, Alphas and Gen Z are expected to have a sociocultural and economic impact equal to that of their parents or older siblings, the Millennials.

Congratulations Northie!

Hit the flip for more photos from the shoot