James Harden And Donovan Mitchell Star In BODYARMOR Sports Drink Commercial
As the NCAA Tournament officially kicks off today, premium sports drink BODYARMOR is debuting their newest campaign for March Madness.
Starring NBA superstars James Harden and Donovan Mitchell, the commercial is directed by the GOAT, Kobe Bryant. Calling for athletes to evolve all aspects of their game in order to compete, including their choice of sports drink, Harden and Mitchell poke fun at ridiculous and outdated ways of filling out a bracket with the dry humor you’ve grown to know and love from Harden.
Watch it below:
The second installment in BODYARMOR’s successful “Thanks” campaign, which first debuted in 2018, the campaign launches in support of BODYARMOR’s partnership with the NCAA as the official sports drink of NCAA and the NCAA Tournament.
In addition to the campaign, BODYARMOR is kicking off their official NCAA bracket challenge that’s bound to be the bracket to submit to this March. Think you have a better bracket than Harden? What about World Series Champ, Mookie Betts? Fans will have the opportunity to see how their bracket compares against BODYARMOR’S all-star roster of athletes, including Harden, Betts, Mitchell, Andrew Luck, Mike Trout, Anthony Rizzo, Megan Rapinoe, and more. Serious bragging rights are on the line.
You can enter your own bracket with BODYARMOR HERE.
Which team do you think will walk away the champions this time?