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Kanye & Adidas Sold Yeezys Through Lemonade Stands Across The US

Lemonade stands are inarguably the most popular way for most kiddos to make money, but we’ve never seen a lemonade stand like this.

On Friday, Kanye West and his people over at Adidas teamed up with families across the country to stock the upcoming “Geode” Adidas Yeezy Boost 700 V2 at various homemade lemonade stands. The idea for this was not only to bring families closer together, but also to raise funds in support of mental health awareness. Ye’s wife Kim K tweeted about the venture and explained the whole thing yesterday, also showing off photos of her kids at their lemonade stand.

There were also a bunch of photos shared all across social media of the different families chosen to participate in the event having some good, old fashioned family time at their lemonade stands.

Just as Kim mentioned, all proceeds made from these stands will be donated to the National Alliance on Mental Illness, the nation’s largest grassroots mental health organization.

Are you here for companies doing some unexpected marketing campaigns and getting different communities involved like this?!



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