Reebok Fumbles Beyoncé Bag With Whitewashed Staff, Adidas WINS Ivy Park Deal!
*Update: Reebok denies Beyoncé ever walked on their deal over the reasons detailed. The following report was written hours before their response via TMZ.*
Reebok might have learned the hard way about hiring majority aryan-esque folks to their team after Beyonce reportedly threw them deuces recently.
News of Beyonce relaunching her Ivy Park brand, creating a signature shoe (YES a Beyonce shoe!) and doing other cool projects with Adidas recently broke. CNBC Sports producer Jess Golden called the partnership “multilayered”.
Beyonce confirmed the deal in a statement:
“This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader”
An as interesting twist to this story is that Adidas was not the first mega-brand to get dibbs on Bey-Bey’s creations. Reebok was in talks with Beyonce first and FUMBLED. How’d they do THAT???? They don’t hire enough black folks!
ESPN Writer Nick Depaula just revealed in a segment on “The Jump” that Beyonce was turned off by Reebok’s lack of Black people on staff. Reportedly, after Reebok created an elaborate presentation to impress Bey, she took a look around the room and asked: “Is this the team that would be working on my product?” When Bey’s question was answered with a “yes”, Beyonce replied, “Nobody in this room reflects my background, my skin color, where I’m from and what I want to do.”
Hit play to hear it.
Yikes! In your face Reebok. Time to stop hiring Beckys and get you some Blue Ivys! It’s 2019.