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Ben & Jerry's Pecan Resist Flavor

Source: Ben & Jerry's/ SplashNews / Splash News

Ben & Jerry’s Keeps It Real About Color & Cannabis On 4/20

We love Ben & Jerry’s and not just because they make delicious ice cream! Back in October the brand launched their delicious ‘Pecan Resist’ ice-cream flavor a tasty anti-Trump treat that consists of chocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge-covered almonds. The new flavor was launched in Washington D.C. close to the White House. At the time, B&J’s said:

“This flavor supports groups creating a more just and equitable nation for us all, and who are fighting President Trump’s regressive agenda.” Reps also told how they could not be silent in the face of POTUS’s policies which attack and attempt to roll back decades of progress on racial and gender equity.

This weekend, while weed lovers around the world were enjoying 4/20 Ben & Jerry’s made sure to remind folks that people of color aren’t treated equally when it comes to cannabis and cannabis legalization. Watch the dope message below:

They also shined a light on Gocaliva’s and Code for America’s efforts to expunge cannabis records with the Clear My Record program!

Love the wokeness on weed’s highest holiday!


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