Beyoncé Sets New Records With Her Netflix Special
The Nielsen numbers for Beyoncé’s Netflix documentary, Homecoming, have officially arrived.
On April 17–the special’s launch date–Homecoming hit an estimated 1.1 million U.S. viewers with an average per-minute audience of 828,000, according to reports from Variety. That same average mostly held strong through the weekend, ending April 21.
This same report also points out a couple of records set by the film, which includes an opening seven-day release window that saw viewership that was 55 percent black–the highest percentage for any original streaming show or movie tracked by Nielsen to date. Not only that, the seven-day period’s audience was also 70 percent women, which tops the previous record set by season 6 of Netflix’s Orange Is the New Black.
Even though these numbers are amazing on their own, Nielsen isn’t exactly tracking everyone who tunes into Bey’s performance. These reported numbers don’t take into account the large chunk of viewers who watch on their phone or other devices. The Nielsen numbers only cover United States viewing on WiFi-connected TVs. Desktop and mobile viewing stats are also not included–so there’s a big portion of the Beyhive that was left unaccounted for.
Homecoming is ultimately part of a larger deal between Beyoncé and the streaming service. With the deal, Netflix has agreed to the release of a trio of specials, the first of which was worth an estimated $20 million and sees Beyoncé credited as a writer and director.
We can’t wait to see what Mrs. Knowles-Carter comes up with for these next two specials.