Lil Nas X Wrangler collaboration boycotted by angry country customers

Source: Jerritt Clark / Getty

Lil Nas X Wrangler Collab Boycotted By Cowboy Customers

Lil Nas X continues to win and those who take issue with his success are going only going to make him stronger.

Recently we reported on the collaboration that the “Old Town Road” rapper launched with Wrangler Jeans and today we get word via PageSix that the Caucasian cowboys and cowgirls who regularly wear the brand are upset. Boo-hoo.

“This is how you lose customers,” wrote one person on Instagram.

“Went from cowboys to rappers,” another said.

Those were the mildest of outraged statements, other angry varmints were far more incendiary in their language.

“I’m SICK,” seethed one Instagram user. “I went all Wrangler when Levi went anti gun because wrangler was the true Cowboy brand… but of course they can’t stay true to their consumers and try to appease totally different audience that had to google what wrangler was…”

User @thomasoftheyear said, “If you have any sense, you’ll stop production and burn what’s left…I don’t buy anything made by Levi’s after their gun control stance. I’ll stop buying Wranglers just as quick for this nonsense.”

These white folks have the nerve to say that Black people never heard of Wrangler before, while completely ignoring the fact that the reason that they’re mad is that a Black person knew what Wrangler was.

We hope the lil’ homie breaks the bank with sales.