Bossip Video

The full video for Rihanna’s new single ‘Rude Boy’ has been released. Unlike all of the other videos off the “Rated R” album, this one is full of color. We get to see Rihanna do something that she hasn’t done in a long time… SMILE!!!

Pop the Top for a Peek…

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Rihanna’s Thought on ‘Rude Boy’:

“[The video] completely different from any other video I’ve shot before,” Rihanna has said. “A lot of my videos are really dark and edgy and tough. ‘Rude Boy’ is more playing along the lines from my roots… We used a lot of color, but also the costumes were very Jamaican dance-hall queen type.”

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