Balenciaga Drops Lawsuit Against Producers of BDSM Ad

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The Balenciaga ad fallout is getting even more bizarre…

Source: Jeremy Moeller / Getty

Luxury brand Balenciaga has dropped its $25 million lawsuit against the producers who created a disturbing ad campaign sexualizing children.

On Friday, Balenciaga’s legal team issued a notice of discontinuance, The Post reports. The head of Balenciaga, President and CEO Cedric Charbit released a statement that said they “decided not to pursue litigation.”

Was this all for show?

As previously reported, the fashion house filed a lawsuit against North Six Inc. and set designer Nicholas Des Jardin for including a document from a US Supreme Court decision on “virtual child porn” laws in the background of the ad. The Post reports, “Balenciaga has said it suspects the background documents came from the filming of a TV drama”.

Oh really?

It seems as if the brand decided to file a lawsuit they knew they would soon drop to absolve them from guilt and created a plausible explanation for the child porn paperwork “accidentally” appearing in the ad – also clearing the production company of malicious intent .

The images also feature children holding teddy bears dressed in BDSM outfits, which was not mentioned in the lawsuit.

Balenciaga’s CEO’s statement read,

“Our current process for content validation has failed and we recognize the need to do better.” It continued, “We have reorganized our image department to ensure full alignment with out corporate guidelines.”

Charbit also plans to donate to organizations in support of the safety of children.

“We have set aside a significant fund for grants to organizations so that we can help make a difference in protecting children.”

When the images were released, the fashion house faced a firestorm of accusations by the public including promoting sexual abuse and child pornography. They swiftly removed the photos and issued a public apology,

“We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms.”

Instead of taking full responsibility, the Spanish mega-brand deflected and claimed North Six and Des Jardins added the documents without their approval. In the filing, Balenciaga said the creators’ actions were, “malevolent or, at the very least, extraordinarily reckless”.

At that time the company was,

“[seeking] redress for extensive damages defendants caused in connection with an advertising campaign Balenciaga hired them to produce.”

The brand claimed,

“As a result of Defendants’ misconduct, members of the public, including the news media, have falsely and horrifically associated Balenciaga with the repulsive and deeply disturbing subject of the court decision. Defendants are liable to Balenciaga for all harm resulting from this false association.”

The public isn’t buying it and felt the lawsuit was smoke and mirrors from the jump.

Celebrities and social media influencers have been denouncing the brand and even destroying Balenciaga items they’ve purchased.

TikToker Chloe Hennessy posted a video encouraging her followers to “Stop wearing Balenciaga immediately” and used scissors to destroy a $700 Balenciaga hoodie.