We can’t say we didn’t see this one coming. Gatorade announced yesterday that they will no longer be sponsoring Tiger Woods. The Pepsi Co. company discontinued their Tiger-Woods brand drinks in November before the Woods scandal dropped, but they continued as a sponsor for the golf pro until now. Pop the hood for more.

“We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” a Gatorade spokeswoman said. “We wish him all the best.”

The spokewoman said Gatorade would continue its relationship with the Tiger Woods Foundation.

She declined to say whether his contract was terminated early because of trouble with his public image.

Earlier this week the CEO of Procter & Gamble said that he doesn’t know whether Woods will ever appear in another Gillette commercial, saying the company did not need the “distraction” of using him in its advertising.

Gatorade is the third sponsor to drop Tiger — AT&T and Accenture kicked that azz to the curb in December.

Which company do you think will drop Tiger next? We’re taking bets that it’s Gillette.




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