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We thought it was really interesting that RihRih would go on record about her distaste for product placement, when Casio made sure to let everyone know how proud they were Rihanna was reppin’ their G-Shock and Baby G Watches in her “Rude Boy” video. Pop the hood for closer look and proud statement from the brand featuring the Illuminati Sex Slave singer.

We are excited to have Rihanna representing Baby-G and G-Shock Mini through her music video,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “As a trendsetter in the fashion and entertainment world, Rihanna is the perfect example of style, originality and edge which Baby-G and G-Shock Mini proudly symbolize.”

And if you missed the commercial within the Rihanna commercial music video:

Rihanna’s mix of R&B edge with pop glam aligns perfectly with the functional style of both the Baby-G and G-Shock Mini lines. In “Rude Boy,” Rihanna adorns three Baby-G models: the hot pink on pink (BG5601-4), the hot pink band with a white face (BG5601-7) and the eye-catching neon yellow on yellow (BG5602-9). With shock resistance and water resistance for up to 100 meters, the Baby-G line is ready to meet the demands of Rihanna’s high-energy performances. Also equipped with world time in 48 cities and 5 daily alarms, Rihanna can make sure she’s on time and in style no matter where her travels take her.

SMH. So apparently wearing the G-Shock and Baby-G watches wasn’t her first choice for the video, but she’ll take the money and say thanks anyway?

Why’d she even bother making the comments against product placment?




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