Suge Knight usually isn’t someone we’d go to for business advice, but we just can’t understand why everyone hasn’t learned from the things he said at the Source Awards way back in the day. Why would you ever sign on for management or a record deal with a self-centered, self-serving, so-called artist like Diddy who is rumored to have sold his soul for success and has already driven countless careers into the ground? SMH. If you haven’t already heard the news, Diddy has assumed a management position for Nicki Minaj AND Rick Ross. Pop the hood for details.
The news comes following the recent revelation that Nicki gave longtime manager Deb Antney her walking papers:
A source close to the entrepreneur/rapper has confirmed to Billboard.com that Diddy is not only co-managing Lil Wayne protégé Nicki Minaj but also Rick Ross.
While hip-hop bloggers have speculated the firing was due to mismanagement on Antney’s part which consequently caused Minaj to drop out of the tour, Antney revealed to Billboard.com almost a month ago — before the tour was announced — that she no longer was working with Minaj “I’m not gonna sit here and drop a bunch of bombs on her now, even though she really, really disappointed me. Now Nicki did fire me. She did,” Antney said.
According to our source, Minaj subsequently went on to seek management from Troy Carter, Lady Gaga’s manager. Although some websites claim to have confirmed that Carter is co-managing Minaj with Diddy, our source says it isn’t the case and that Gaga pumped the breaks on the deal, threatening to find another manager if Carter took on Minaj as well. When that happened, Carter stepped back and Diddy stepped in, asking one of his own managers, James Cruz, to co-manage Minaj with him instead.
While Diddy’s new connection with Nicki Minaj seems to have come out of left field, it comes as no surprise that he is also working closely with Rick Ross. The two have been appearing together often lately, including on the remix to Waka Flocka’s “O Lets Do It” track. Diddy has also praised Ross’ rapping skills in public as of late, comparing him to the late Notorious B.I.G. “Big shout out to my brother Diddy. We have a big announcement to make real soon, so stay tuned for that,” Ross said on the airwaves during an interview with Power 105.1 DJ Envy earlier this week, alluding to an official announcement of the business move coming soon.
The partnership between the two is poised to go a step further as well; Ross is also rumored to be extensively contributing to the writing of Diddy’s upcoming album.
Def Jam, Interscope and Universal Motown — the labels that Ross, Diddy and Minaj are signed to — could not be reached for comment at press time.
With all the careers Diddy’s touched, the only one to last the distance is his own. Just look at Cassie. The only units she’s moved have been those Kegels of hers…
But knowing Puff, we’re about to be inundated with this new threesome. Prepare for the inevitable Biggie/Lil Kim comparisons, but be clear — the new Coke never could touch the original. This triumvirate is doomed to come toppling down like a pyramid scheme sooner or later.