As if impending motherhood wasn’t enough to handle, Alicia Keys is taking on another new role — as manager! The “Unthinkable” singer will be overseeing her own career after switching things up with longtime management MBK Entertainment. Pop the hood for details
Jeff Robinson, CEO of MBK Entertainment Inc., and 12 time Grammy Award winner Alicia Keys have decided to change the structure of their business relationship. Robinson and Keys will continue to collaborate and produce future albums together through MBK/J Records while Alicia will now oversee all aspects of her own personal career.
MBK Entertainment Inc. has been the management firm for Alicia Keys since she was a teenager-guiding every facet of her career, including the international success of her Grammy Award winning, multi-platinum albums, films and branding opportunities. Keys and Robinson have been partners for over a decade and would like opportunities to pursue other endeavors. Their decision is mutually agreed upon and amicable.
The decision will allow Alicia more control over all aspects of her career from singing and songwriting, to leading many business ventures and social causes. Keys’ company, AK Worldwide, will now have responsibility and oversight for Alicia’s touring, endorsements, sponsorships, licensing, new business development, television and film ventures.
MBK, a multifaceted entertainment company with a film, television, publishing and independent marketing divisions, will have the opportunity to focus on developing the careers of new, young talented artists such as Elle Varner and Gabi Wilson. The company will also delve deeper into the gospel music format with their newly formed Glory to Glory Records.
Managing Alicia Keys busy career is no simple task… hope she’s up for the challenge!