“We’re looking for that sweet spot of commercial viability and critical acclaim,” Will Packer says of his and his partner Rob Hardy’s strategy for Rainforest Films, their production company. Working within Hollywood’s fickle studio system, their track record speaks for itself. There was Stomp the Yard, an unlikely success that grossed more than $65 million. Then there was This Christmas, which was made on a budget in the high teens and raked in$50 million. And Obsessed, which virtually tripled its low twenties budget. All projects helped prepare them for their biggest to date: the action flick Takers. The Atlanta Post spoke with Packer about what it takes to produce a thirty million dollar film.
Read the informative Q&A at The Atlanta Post
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