It’s no secret that Hip-hop is now a multi-billion dollar industry and the predominant popular culture of global youth. It’s birthed CEO’s such as Sean Carter, Damon Dash, Lyor Cohen, Steve Stout, Chris Lighty, Sean Combs and early pioneers like Charlie Stettler and Russel Simmons. Although Hip-hop’s cultural influence has been documented twice over, there has never been a comprehensive look into the economic machine behind hip-hop from it’s earlier humble beginnings to its present day status as a musical juggernaut. The Atlanta Post sat down with Dan Charnas, author of The Big Payback: The History of the Business of Hip-Hop to discuss corporate America’s early flirtations with hip-hop, the evolution of the record deal, corporate appropriation of rap music, and hip-hop’s influence on corporate marketing.
Read The Rest at The Atlanta Post