It is safe to state that racial and gender prejudice is distasteful, malevolent and abhorrent. One person that continually seems to experience such discrimination and aversion is world class runner Caster Semenya. After becoming the first black South African woman to win gold in the 800 meters at the world championship in 2009, questions were raised by the International Association of Athletics Federations (IAFF) about Semenya’s gender. This investigation was implemented but results were never officially made public. From a branding perspective, should companies see the sponsorship of Semenya as being too shaky?
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