For Your Information: Food Companies Pushing Fattening Cheese Harder Than Ever!!!

- By Bossip Staff

With obesity and all of the health issues related to it on the rise, a organization called “Dairy Management” thinks it’s a great idea to push cheese with multi-million dollar marketing campaigns to make Americans even fatter:

Domino’s Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies. Then help arrived from an organization called Dairy Management. It teamed up with Domino’s to develop a new line of pizzas with 40 percent more cheese, and proceeded to devise and pay for a $12 million marketing campaign.

Consumers devoured the cheesier pizza, and sales soared by double digits. “This partnership is clearly working,” Brandon Solano, the Domino’s vice president for brand innovation, said in a statement to The New York Times.

But as healthy as this pizza has been for Domino’s, one slice contains as much as two-thirds of a day’s maximum recommended amount of saturated fat, which has been linked to heart disease and is high in calories. And Dairy Management, which has made cheese its cause, is not a private business consultant. It is a marketing creation of the United States Department of Agriculture — the same agency at the center of a federal anti-obesity drive that discourages over-consumption of some of the very foods Dairy Management is vigorously promoting.

Urged on by government warnings about saturated fat, Americans have been moving toward low-fat milk for decades, leaving a surplus of whole milk and milk fat. Yet the government, through Dairy Management, is engaged in an effort to find ways to get dairy back into Americans’ diets, primarily through cheese.

Americans now eat an average of 33 pounds of cheese a year, nearly triple the 1970 rate. Cheese has become the largest source of saturated fat; an ounce of many cheeses contains as much saturated fat as a glass of whole milk. Consider the Taco Bell steak quesadilla, with cheddar, pepper jack, mozzarella and a creamy sauce. “The item used an average of eight times more cheese than other items on their menu,” the Agriculture Department said in a report, extolling Dairy Management’s work — without mentioning that the quesadilla has more than three-quarters of the daily recommended level of saturated fat and sodium.

Dairy Management, whose annual budget approaches $140 million, is largely financed by a government-mandated fee on the dairy industry. But it also receives several million dollars a year from the Agriculture Department, which appoints some of its board members, approves its marketing campaigns and major contracts and periodically reports to Congress on its work.

The organization’s activities, revealed through interviews and records, provide a stark example of inherent conflicts in the Agriculture Department’s historical roles as both marketer of agriculture products and America’s nutrition police.

In one instance, Dairy Management spent millions of dollars on research to support a national advertising campaign promoting the notion that people could lose weight by consuming more dairy products, records and interviews show. The campaign went on for four years, ending in 2007, even though other researchers — one paid by Dairy Management itself — found no such weight-loss benefits. And unlike with its advertising campaigns, Dairy Management and the Agriculture Department could point to specific results with these projects. The “Summer of Cheese” promotion it developed with Pizza Hut in 2002 generated the use of 102 million additional pounds of cheese, the department reported to Congress.

“More cheese on pizza equals more cheese sales,” Mr. Gallagher, the Dairy Management chief executive, wrote in a guest column in a trade publication last year. “In fact, if every pizza included one more ounce of cheese, we would sell an additional 250 million pounds of cheese annually.”

Working with some of the largest food companies, Dairy Management has also pushed to expand the use of cheese in processed foods and home cooking. The Agriculture Department has reported a 5 percent to 16 percent increase in sales of cheese snacks in stores where Dairy Management has helped grocers reinvent their dairy aisles. Now on display is an array of sliced, grated and cubed products, along with handy recipes for home cooking that use more cheese.

The strategy is focusing on families whose cheese “habit” outpaces their concern about the health risks, Dairy Management documents show. One study gave them a name: “Cheese snacking fanatics.”

SMH. Quit feeding into this ish folks and start spending more time preparing your own meals. This is evidence right here that these fast food companies could give two sh*ts about your health and only interested in your $$$$$.

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  • A Mess

    That picture with that man up top is absolutely disgusting. Gluttony at its finest.

  • juliemango

    If only they could put more cheese on those frozen pizzas id be happy!!!

    • "Pretty Ricky" Fontaine


  • ThickLikeCornbread

    I stopped using Domino’s after the employees posted that disgusting Y.T. vid, showing them pooting, blowing boogars, & tlkng over the pizza. I will NEVER eat their food again.

    But tht pizza looks REAL GOOD in tht photo

  • Just Bored

    It’s better to eat a balanced portion of something made with “real” ingredients, than ALOT of a man made food item with less calories or fat.

    I just think there are too many kinds of “butter” and “sugar” out on the market that are geared at helping your health when you cannot even pronounce some of the ingredients on the package!

    With that said, people – put a pat of real butter your bread, and have a normal portion of cheese made with real milk – just don’t pile it on so thick. Common sense.

  • SCarter

    Cook your own food, stop relying on restaurants to feed you and your families!

  • careful

    I used to work at dominos before college… All Im gonna say is never p!ss off a food service worker. They are over worked and underpaid…. And angry with good reason. I still have nightmares about some of the things people did!

  • Educated Goon

    I think fattening cheese is good… I like a sista who carrying something extra “back there”

  • white male

    everything in moderation

  • Hali-Girl

    FYI – this makes me think of a scary statistic I just heard that 25-30 percent of American children are now obese 25-30 percent!! If you can’t put down the pizza for your own health at least do it for your babies

  • Bea Ⓥ Elliott

    I don’t know that there is anything that is crueler than the dairy industry… What does it take to have milk and cheese? The cows must be artificially inseminated – Often a painful procedure done with clumsy, inexperienced “farm hands”. Then after 9 months- Once the calf is born it is taken from the mother within a day or less. Many newborn calves go straight to slaughter as “bob veal”. The other males are sent to isolated confinement to become “rose veal” at 4 months old. Of course the mother too, after a short miserable life gets sent to become “hamburger”. All this – So unweaned humans can steal the milk from babies… With so many healthier plant based options for “cheeze” I just don’t understand how anyone can approve of this inhumane practice to such gentle, innocent beings. Try vegan. It’s not that hard and it’s definitely the right thing to do! 🙂

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