Her musical appeal may have gone down (she hasn’t had a Gold album since her 2004 Christmas CD); and she may not be the brightest crayon in the box. But Jessica Simpson‘s fashion empire is making it monsoon on the rest of these wanna be celebrity designers.
The Jessica Simpson Collection is on the verge of becoming the first celebrity line to earn a billion dollars in sales.
The pretty 29-year-old graces the cover of Women’s Wear Daily on Monday with the headline, “Jessica Simpson: Fashion’s Billion Dollar Baby,” and the article notes that her line has brought in $750 million in retail sales alone this year. That’s $750,000,000. Wow!
It is estimated that the Jessica Simpson Sportswear and Jeanswear lines will generate between $150 million and $200 million in retail sales within the next two years.
“She’s the girl next door and has great product that surrounds her,” Vince Camuto, the founder and chief executive officer of Camuto Group, the brand’s master licensee, told the magazine. “People like her. People look at her as a style icon.”
Jessica’s net worth isn’t something to laugh at either. She is reportedly worth $100 million. Not bad for the girl who the whole country laughed at when she wondered if she was eating tuna or chicken on her MTV show, Newlyweds.
Jessica spoke to the magazine about her upcoming collection. “Since entering the fashion industry, I’ve envisioned including a sportswear line in my lifestyle brand. This new sportswear line reflects my evolving style, which combines comfort, femininity and flirty fun.”
Dayum Jess! Maybe the dumb blond thing is just an act.