The Branding Power of Brooklyn

- By Bossip Staff

There’s something about Brooklyn. And everyone wants the chance to proudly boast that they are in some way, shape or form associated with the borough. No one can pinpoint exactly ‘what’ Brooklyn’s got, but let’s just say it’s a hybrid of history, character, culture and integrity all rolled into one. The region’s authenticity has been an attractive marketing tool for small business owners, as slowly but surely an evolving number of entrepreneurs have picked up the name and tagged it onto their products and services over the years. But lately, the number of businesses utilizing the name Brooklyn is swiftly growing, so much to the point that large corporations have caught on and are following suit.

Continued at The Atlanta Post

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