Britney Spears just released the first single from her upcoming self-titled album.
The new jawn, “Hold It Against Me” is already breaking records.
“Hold It Against Me,” Britney Spears’ newly-released single, broke radio records on its first day, shooting to #1 on iTunes.
Her label Jive Records says the tune, from Britney’s much-anticipated upcoming album, set the record for most radio plays on the first day of release. Industry analyst Mark McCabe says the track had 595 spins on Monday, a record for first or single-day play.
“Top 40 outlets across the country immediately put ‘Hold It Against Me’ in rotation and received instant-reaction airplay at America’s most-influential stations, including Z100 and WXRK in New York and KIIS and KAMP in Los Angeles,” McCabe said, highlighting the amazing numbers.
Earlier in the week, MTV News spoke with the program director of New York’s Z100 who told them, “When I originally heard it in December, it blew me away from the first listen, and the same thing happened when we played it on Elvis Duran’s morning show [Monday]; our Facebook and Twitter pages exploded. People are going crazy for it. They heard the leaked version and loved it, and now they’re loving the official version too. I can see it being another huge hit for her.”
Are you feeling “Hold It Against Me”?? Or is all that talk just the Jive hype machine hard at work?