“Brand” New World: The Truth About Corporate Logos and Branding

- By Bossip Staff

Interestingly, it’s not mere coincidence that people—namely those with limited willpower—have a hard time avoiding the McDonald’s drive-thru when they see those famous golden arches looming ahead. When the omnipresent red and gold carton of french fries appear within eyesight, all diet bets are off.It may sound excessive to suggest that logos and the brands they represent are so persuasive and controlling that they render consumers completely mindless and weak, but smart business owners have known for some time that a carefully designed logo and a meticulously developed brand can, in fact, elicit some pretty strong reactions.

Continued at The Atlanta Post

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