Ashton Kutcher’s new romantic comedy featuring Ludacris just officially became a box office hit, lackluster reviews be damned.
“No Strings Attached,” the sole new movie to open nationwide this weekend, found the audience it was looking for at the box office.
The Ashton Kutcher-Natalie Portman romantic comedy opened to a solid $20.3 million, according to studio estimates, making it the most popular film in the country on a slow movie-going weekend.
It was a good start given that the R-rated movie cost distributor Paramount Pictures and its partner Spyglass Entertainment and Cold Spring Pictures only about $25 million to make.
As expected, given its stars and subject matter — the picture is about about a young couple attempting to have a physical relationship without an emotional one — the audience was overwhelmingly female. Responses were mixed by age, as those younger than 25 gave the movie an A-, and those over 25 gave it a B, according to market-research firm CinemaScore.
Did you kick in $10 to the success of “No Strings Attached” on opening weekend?