We know MTV enjoyed the free publicity for their show, but now it’s starting to affect the money, and you know what that means…
The controversy surrounding MTV’s teen drama ‘Skins’ shows no signs of abating. After the Parents Television Council (PTC) targeted advertisers last week, Taco Bell pulled its ads from the show, saying it was not a good fit for the company. Now, more advertisers are following suit.
According to The Wrap, G.M. pulled its ads from ‘Skins’ Friday, but despite placing the series on its “do not buy” list, advertisements for the Chevy Volt were apparently aired by mistake. A G.M. spokesman said the company’s products would not appear on the series in future.
The third major advertiser to withdraw from the series, Wrigley, said that it decided to suspend advertising during the show “as it is never our intent to endorse content that could offend our consumers.” The company said previous ads during ‘Skins’ were part of a broader advertising plan with MTV.
The PTC declared its intention to target advertisers last week in a statement from its president, Tim Winter: “Every single advertiser who sponsored the premiere episode of ‘Skins’ is not only endorsing but glorifying teen drug and alcohol abuse, not to mention a plethora of baseless sexual content. The following companies and brand names can rest assured that they will be hearing from PTC about their decision to sponsor the program.”
The PTC went on to name several companies and brands, including Schick Hydro, H&R Block, L’Oréal, Subway, Foot Locker, Orbit chewing gum and Extra chewing gum.
We’ll see how long this show lasts because the PTC is hatinnnnnnng! As interesting as it is we don’t believe that MTV will forgo that bread, just to have a show that everyone is talkin about. Stay tuned….