A “Lil Positivity”: Usher Peddles Liquor To Fight AIDS

- By Bossip Staff

Usher has just signed on as the new face of Belvedere. And they want him to do some good for his money.

via HipHopWired.com

The “OMG” singer has been named the new face of Belvedere’s social cause campaign that donates half of all profits from a new special-edition bottle to fight HIV/AIDS in Africa.

The partnership kicks off tomorrow at a pre-Grammy party in Los Angeles.

Usher will perform at an invitation-only concert to help unveil the special-edition Red bottles which carry the message “Helps Save Lives.”

The bottles which will hit stores in late summer, contain the same vodka as regular Belvedere, which was introduced to North America in 1996 and touts itself as the “world’s first super-premium vodka.”

The campaign will include print ads and in-store promotions.

Charles Gibb, President of Belvedere and Millennium released a statement to Ad Age on the vodka’s new ties to the singer and says the campaign is bigger than just one individual, unlike Ciroc.

“I don’t want to tie the marketing of Belvedere through one individual because I don’t think it’s the way brands are built in the long term…I believe we need to be talking to a diverse group of people.”

Ooh… Shots fired at Ciroc and Diddy??

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Comments

  • REAL REAL TALK

    GOOD GOOD AND WHILE U AT IT USHER GO AHEAD AND GET TESTED YOURSELF,YOU NEVER NO I MEAN U ARE FROM THE A WHERE N?IGGAS BE ON THE DL????

    REAL REAL TALK

  • I'm Just Me...Keeping It Real Since: 1983....LET'S STOP THE STUPIDITY IN 2011

    Hope they also give out condoms with the liquor, because “Blame it on the Goose” won’t mean shyt if that test comes back positive.

  • I'm Just Me...Keeping It Real Since: 1983....LET'S STOP THE STUPIDITY IN 2011

    Hope this money really is used for the cause it is promoting because I hear a lot of that relief aid didn’t make it to Haiti.

  • EyyBwah

    smack the f_ck out this peace sign flashin hook nose chimp

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