We don’t know… Big Boi may have just made Diddy and Cee-Lo look a little crazy for their kids’ MTV specials.
The more active half of Outkast has gifted his 16-year-old daughter Jordan, pictured above with her mom Sherlita, with a business partnership in the form of a new, kids-only record label.
Outkast rapper Big Boi tells Billboard.com that he and his 16-year-old daughter, Jordan, have formed Purple Kidz, a new record label that will launch in the coming weeks. The imprint will feature a roster of younger artists but will target fans of all ages.
“My daughter just turned 16 years old, and you can see it on MTV’s [‘My Super Sweet Sixteen’], where they get cars, and things that depreciate and just don’t mean nothing,” says the 36-year-old rapper (real name: Antwan Patton). “I wanted to give my child something that she can grow and build and nurture. So I gave her her own label.”
Big Boi says that Purple Kidz’ first signee is Gabbie Rae, a 12-year-old singing prodigy who has appeared on “The Tyra Banks Show.” The rapper, who already heads the Purple Ribbon All-Stars hip-hop label, says that he and Jordan are the sole partners on the new imprint.
THAT’S what we’re talking about: Black wealth-building for the win!