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Diddy comments about Ciroc and the initiative to curb driving under the influence:

Through his partnership with the ultra-premium vodka brand Ciroc, Diddy’s releasing a new campaign discouraging people who’ve partied a bit too hard from getting behind the wheel. “When I started this relationship with Ciroc, I wanted to do something groundbreaking in the category of social responsibility,” he tells OK!. “Instead of doing a regular PSA saying, ‘Hi, I’m Sean Combs and I’m here to talk to you for Ciroc,’ I actually shot a scene from a movie, what happens when the music stops and two young ladies leave early because they’re feeling a little tired.” I stop them from driving at the door and have my driver take them home, and I ask them what time they’re coming back tomorrow because we’re having a pool party,” he reveals. “It’s kind of funny and gets to the point without being overly preachy.”

We can always count on this cat to be a trailblazer in social awareness. It’s time we returned the favor and helped him out by not only teaching him how to purchase condoms, but how to actually use them from time to time.




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