Amare Stoudemire is continuing to make moves as a “fashionable” athlete. The baller, who has already been collaborating with Rachel Roy, and was among notable attendees at Fashion Week is getting into the blogging business with plans for a website that will focus on his two loves — fashion and sports.
The Knicks’ 6’10” power forward has struck a deal to launch his own Web site at Big Lead Sports.com, The Post has learned. The 28-year-old all-star will focus his site on sports and fashion.
Stoudemire is expected to provide exclusive content for Big Lead, which was formed as a sports blog nearly five years ago, in exchange for a revenue-sharing agreement and small equity stake in the company.
“This is definitely a great opportunity,” Stoudemire, a popular nine-year NBA veteran, told The Post yesterday.
Stoudemire is expected to try to boost fantasy basketball, which draws far fewer participants than fantasy baseball and football.
The hoops star, who went directly into pro basketball from high school, also says that the site has a strong educational component. “From fantasy basketball, it’s a great way for you to learn math without you even knowing it,” he said.
Chris Russo, CEO of Big Lead Sports, said he’s excited about kicking off the NBA venture but declined to provide details around the financial aspects of the deal.
BLS, which boasts some 17 million unique user-visits a day, is one of the Internet’s most-visited sports sites, after Sports Illustrated’s sports site with some 23 million unique users.
Russo told The Post that Stoudemire will create a regular contribution to BigLeadSports.com and other sites providing an educational curriculum tied to the fantasy basketball platform.