The brand new NikeMag Back to the Future sneakers aren’t just for total geeks like me who have been wishing for light-up self-tying shoes since 1989 when Back to the Future 2 came out. They’re for athletes, too! One athlete in particular, actually … Oklahoma City Thunder’s Kevin Durant got in on the NikeMag action and stars in the spot alongside SNL’s Bill Hader and Doc, I mean, Christopher Lloyd.
There are about a bazillion reasons why this whole NikeMag thing is super cool, but one of them has to be Durant’s involvement in the campaign.
I mean, Nike has a long, strong history of relying on famous basketball players to sell their sneaks (Air Jordans, anyone?), but when it comes to the BTTF shoes, they totally didn’t need the extra star power. There are enough geeks out there like me who are all about these shoes anyway! Who needs to be wooed by an NBA star?
But, in the ad, Kevin proves he’s a totally, completely charming, entertaining edition to the ad. Just seeing him, Bill, and Doc interact is priceless. OMG. Check out his spot-on delivery of the classic lines, “Wow, this is heavy!” and “They’re my density … I mean, my destiny.” Ahhhh!!! Love it!
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