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This fool and his color-by-numbers rap career…

For years, it’s been a running joke that rappers commit crimes for promotion. Well now that Soulja Boy got popped for doing hoodrat isht with his friends, we have a reason to talk about that documentary we all forgot he was dropping yesterday. But his publicists will probably act like they’re worried, according to TMZ.

Soulja Boy had 10 big interviews lined up today to promote his new documentary … instead, he [was] locked up in jail … and it just might be the best thing that could have ever happened for the flick.

In case you weren’t aware — the documentary “Soulja Boy: The Movie” [was] released on DVD [yesterday], and the rapper was supposed to spend the day pushing the movie during plastic-smile interviews with various media outlets.

When halfway through the afternoon Soulja was still sitting in a cell, his PR team was apparently going crazy. But now, the arrest has become part of the story of promoting the movie. So there you have it.

Now that Soulja Boy and the four nuckleheads he was caught riding dirty with are out, we have some more details about his arrest… and another reason to talk about the movie.

TMZ reports:

The weed and the gun discovered during Soulja Boy’s arrest this morning were inside a briefcase … which allegedly belongs to the rapper … law enforcement sources tell TMZ.

TMZ broke the story … 21-year-old Soulja and 4 other men were arrested in Temple, GA early this morning … after cops pulled over their Escalade because one of the lights on the vehicle was out.

Sources tell us … when cops approached the car, they detected a “strong odor” of marijuana … and searched the SUV.

We’re told cops found a briefcase during the search, which they believe belongs to Soulja Boy … and inside, officers claim they found a “substantial amount” of weed and a firearm.

Wait, what?? Weed in a briefcase with a gun? Are we sure this fool wasn’t still shooting the movie??

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