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Uh-oh! Uncle Russell‘s true colors are starting to show…

Russell Simmons has been attempting to co-opt the Occupy Wall Street movement for quite some time now, even though not everyone wants him to be there (he has been asked to leave countless times). Yet he returns to show his face, push his Rush Card debit card, make a few statements to the cameras, and get his photo taken. Recently, he even pat his pal Jay-Z on the back for introducing an “Occupy All Streets” t-shirt to the Rocawear clothing line. Now Billboard magazine has published an interview with Simmons, after tossing him some softballs last week. When asked about the t-shirt, Simmons says:

What’s wrong with selling goodness? There’s nothing wrong with it. It’s not the most preferred. In yogi scripture, at least, the highest form of giving is giving without expectation. Selfless. But a lot of people need incentive.

You should sell things you’re happy about. You should sell products that you’re inspired by, that promote lasting and stable well-being. Give the world something or sell the world something that you’re proud of. Jay-Z didn’t make a T-shirt [that said] “Fuck the Bums on the Street.” He wrote a T-shirt “Occupy All Streets”—I’m happy, it furthers the movement, it inspires the movement.

Listen, I’m going to get every corporation that wants to support us to get branding as part of the process. No one’s against business. We’re against business having too much control over our government.

Yeah, we’re glad we’re not the only ones noticing the sheep’s clothing don’t exactly fit this wolf.


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