Shifting Stereotypes

- By Bossip Staff

Posted by Bossip Staff

Diddy is looking to change the perception of black males:

With the launch of his newest men’s fragrance on the horizon, Sean “Diddy” Combs is utilizing president-elect Barack Obama to promote the scent, in an effort to redefine the perception of African Americans.

The Wall Street Journal reports the rap mogul will appear in a black-and-white ad for the new I am King fragrance. The ad will be featured in magazines and on billboards across the country in December.

Dressed as a black James Bond, Combs wears a white dinner jacket as he is seen on jet skis, in casinos and aboard a yacht on the French Riviera.

Although the ads could come across with being out of touch with the current economy, Combs maintains that the promotion is reflective of what he labeled as an “affordable indulgence.”

“Everything on the market isn’t going to be attached to the bad economy,” he said. With Obama’s historic victory over Republican rival John McCain, Combs believes the time is now for marketers to shift their perception of the urban black male from the stereotypical person with lots of “bling,” to one of successful black men such as himself and Obama.

It makes perfect sense for Diddy to use Obama’s status as opposed to his own. Hell, he has only spent 15 years in the spotlight doing everything possible to perpetuate the same stereotype he is trying to change. SMH

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Comments

  • Lacombe Redbone (You So Krazy!!)

    Oh My GOOdness! He sho do look good in dat white!

  • Its6amHoGetOut

    Go sit down somewhere puffy, real progressive black men dont wanna look or act like you, besides between you, Master P and Baby I cant think of who had the bigger hand in ruining rap.

  • Its6amHoGetOut

    Ladies you gotta be kidding right? The jacket is too small, its not tailored correctly, look at the length on the arms.

  • KILO

    His sleeves is lookin real “young”

  • L'Osh ("Don't H8 me Becuz I'm Beautiful - h8 me beCause u can't have none") B'gosh I have hairy legs

    DIDDY AINT NO ONE WANT TO SMELL LIKE YO FUNKY CORNDOG ASS *SNAP SNAP SNAP*

  • HoneyBrown

    Sorry Puffy, I don’t buy it. He’s all about image and “affordable indulgence” but when it comes down to it clothes don’t make the man. For him to put his name in the same sentence with Obama is ridiculous self-aggrandizement. Puffy: style, Barack Obama: substance.

  • Jessica

    It’s not Obama’s heritage that makes him great it is his character, discipline, ambition, values, morals and love for humanity that makes him great. Diddy has a long way to go if he thinks wearing a fragrance or a dinner jacket embodies these characteristics.

    He’s better off getting an unknown to magnify Obama’s traits than he himself because no matter how much money he has he’s still the guy with babies momma’s all over the damn place and ho’s he pimps out to the media and within the music industry.

  • lala#1

    For him to put his name in the same sentence with Obama is ridiculous self-aggrandizement. Puffy:

    style, Barack Obama: substance.

    @honey brown: I totally agree with the above comment.

    Sean Combs just likes to hear himself speak! He will never be on the same level as President-elect Barack Obama..

  • Mariposa Negra

    He needs to stop having and take care of ALL of his kids! AZZHOLE!

    He’s annoying.

  • NIKKI UNDERWOOD

    Puff looks like on of my ex’s…

    It erks my being 😦

  • & (The Blogger Formerly Known as And...) Since we creating alter egos & ish. I

    Once Diddy opens his mouth…everything goes down the toilet.

    These celebs only act mature or professional when it’s convenient for them.

    The way he acts on MTB & YWWFD? is a good indicator of his character/morals…or lack thereof.

    *Don’t be fooled, when he talks I just want to put a bottle of beer under his perch mouth to open it for me and dab the wet corners with a baby wipe. (Courtesy of Terrance Howard)

  • & (The Blogger Formerly Known as And...) Since we creating alter egos & ish. I

    Puff the Bucktoothed Dragon….

  • SpearChucker

    maybe you can change your name a few more times…coon

  • JT

    A change often starts with the mouth! and I am not talking about his grill LMBO, I am addressing the garbage that comes out of his mouth.

  • chaka1

    Diddy needs to get lost (and take care of all those babies), then we can start from there. Obama is a REAL MAN…

  • Obama Woman

    Mariposa Negra

    He needs to stop having and take care of ALL of his kids! AZZHOLE!

    He’s annoying.

    *********

    right, Obama wouldn’t want to be associated with this clown.

    take care of your personal life first buster, then try again

    SMDH- stfu

    you wouldnt know what a black man needed talking foul like you do

  • Chi-Town

    How can a fragrance change the image of the black male?

  • Its6amHoGetOut

    brb ya’ll I got a meeting…… SMDH feel free to deny everything while I’m gone.

  • Blackfolks in the UK

    Please, my black cousins in the US, please keep P Diddy far away from Obama!! So many of us black people around the world look to Obama as a great role model for the next generation. He is a great husband & father before being a great leader. The last thing we need is someone like Diddy trying to take away his shine.

    Diddy … go marry your baby-mamma, and raise your kids under your roof.

  • The Th3rd

    @ athena No! Diddy looks like his breath stinks

  • Royal Chocolate

    Why doesn’t he start by ceasing his “ho activities? I am so fake…..that would be a better name for his fragrance.

  • Guess what

    I still cant stand him *TAKE THAT, TAKE THAT*

  • eveinthegarden

    Diddy WISHES he was in Obama’s league. Putting on a tux doesnt do it Sean.

  • eveinthegarden

    Obama has one wife and two children. Diddy has what…5 and counting…and hasnt WIFED A MOTHER YET while he molests Cassie. PULEEZE n*gga…PULEEZE. Money doesnt make the man. Obama IS the NEW MOLD.

  • samira

    Change the perception of black males? Poof Daddy?

    He CANNOT based on the fact that he has so many children out of wedlock.

    For starters he should work on himself.

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