Time Magazine "Mistakenly" Puts An Asian On Their Cover... About LATINO Voters!

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At least it’s not Jeremy Lin SMH

Oh, how awkward. Not only did Time put an Asian guy on the cover of their “Yo Decido” cover about Latino voters, but the Asian guy in question is actually a member of the press. OC Weekly‘s Michelle Woo reports:

A friend of mine, Michael Schennum, is the short-haired gentleman in the top row, center, behind the letter “M.” He is half Chinese and half white. Not Latino. Not even a little bit. Not even one of those Chinese-Mexicans from Mexicali that OC’s own Robert Chao Romero likes to write about. At least as far as Schennum knows. Schennum, who is a staff photographer for The Arizona Republic, wrote on his Facebook page, “They never told me what it was for or [asked] if I was Latino.”

A Time spokesperson sent OC Weekly this response.

Over the course of three days TIME photographed 151 people for the current cover. We took steps to ensure that everyone self-identified as Latino, that they are registered voters and that they would be willing to answer our questions. If there was a misunderstanding with one of our subjects, we apologize.

Hey Time, if you’re going to do a story talking about “Latino” voters, where race has become the headline and focal point of the article than do it right! Ok?

Time