Adi Dassler formed adidas in Germany and sponsored the first ever Black athlete in the 1936 Summer Olympics when Jesse Owens shattered Hitler’s theories about the Aryan’s athletic superiority. Adidas has been a world leader in athletic gear and sportswear and since 1948 the brand has been involved in sports as diverse as track & field, gymnastics, boxing, soccer, tennis, basketball, football, golf, rugby, cricket, lacrosse, skateboarding, NASCAR and even parkour… Continue
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