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Ashton Kutcher’s Brownface Pop Chips Ad Stirs Up Major Controversy

A new “viral campaign” (read: advertisement) for Pop Chips that features Ashton Kutcher impersonating a “Bollywood producer” who’s “looking for the most delicious thing on the planet” has generated a great deal of controversy.

Shortly after the advertisements went online, a number of Twitter users began criticizing the actor and company for using a white actor for the Indian character. Kutcher shakes his head as he speaks and effects a strong accent in the clip. The “brownface” controversy quickly took hold, with prominent Twitter personalities like writer Anil Dash and New York rappers Das Racist (the name existed before their claims) tweeting their disgust with the campaign.

It appears that while the other videos remain online, Pop Chips has pulled down the “Raj” spot in question after the story did not go away. Though the character remains in a compilation video, the individual “Raj” ad is no longer on the Pop Chips YouTube page.

Pop Chips released this statement in regards to the ad:

“The new popchips worldwide dating video and ad campaign featuring four characters was created to provoke a few laughs and was never intended to stereotype or offend anyone. At popchips we embrace all types of shapes, flavors and colors, and appreciate all snackers, no matter their race or ethnicity. We hope people can enjoy this in the spirit it was intended.”

Twitter wasn’t trying to hear it though…

What say you? Is Ashton out of pocket or are people overreacting??

Hit the flip to watch the controversial video.




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