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On the night of July 27th, 2012, a huge prank was pulled in New York City and this is the video of what took place. Brett Cohen came up with a crazy idea to fool thousands of pedestrians walking the streets of Times Square into thinking he was a huge celebrity, and it worked! Not only did it work, it caused quite a sir. This social experiment, of sorts, makes a profound statement about how modern culture is so attracted to pop culture, without any real credibility needed.