Now this is the opposite of model behavior! A group of Hollister models lived up to the company’s already shady M.O. recently by striking racially offensive poses at a South Korean store opening:
They mocked Asians in photos and on their social media accounts, and now they’re out of work.
The casual-clothing company flew in four male models for the Aug. 30 opening of the first South Korean Hollister location in Yeouido.
On their off time, two of them posted photos of themselves making “squinty-eyed” faces, English-language Korean news website Koreabang reported, translating the South Korean site Daum.
When one tweeted his photo, a follower remarked, “Look at how many Asians liked that picture… impressive.” In response, the model made fun of Asian pronunciation by writing, “Hahahaha they ruhhvvvv itttt!”
The third model was seen subtly flipping off the camera while posing for photos at the store opening.
Daum readers were outraged, with some vowing to return clothes they’d bought at the opening and others tracking down the models’ personal contact info, according to Koreabang.
“I feel like we must at the very least start a boycott of Hollister,” one commenter wrote.
A spokesman for Hollister’s parent company, Abercrombie & Fitch, told the Daily News that the models were fired after the company investigated the incident.
“We do not tolerate inappropriate or offensive behavior on the part of our associates,” the spokesman said. “On behalf of our more than 80,000 associates around the world who cherish our core values and our culture of diversity and inclusion, we sincerely apologize for the offense caused by these unauthorized, ill-considered actions.”
At least they were promptly fired. SMH. Hollister may have saved themselves from a boycott… for now.