Fawkery, scandal, and sex always sell best…
Usher, Evelyn Lozada Interviews Give Oprah’s OWN Network Best Weekend Ratings
OWN had its biggest weekend to date thanks to Evelyn Lozada and Usher.
The network has announced that its weekend lineup came in at #1 for Saturday and Sunday among all broadcast and cable with key Black viewing demographics.
For starters, “Welcome To Sweetie Pie’s” earned its highest ratings for an episode ever with 766,000 viewers when it returned for the fall premiere on Saturday night. It also placed in the top 5 of all cable shows for women between 25 and 54.
The first of the two-part series premiere of “Iyanla: Fix My Life,” which featured Evelyn Lozada, ranked #2 in its time slot on Saturday among women 25-54. Just over 1.1 million viewers tuned in for the Saturday episode, but part two on Sunday received 1.59 million viewers. Those ratings earned it the #3 spot for its time slot on cable among women 25-54 and 18-49. However, it was #1 among Black women 25-54 and 18-49 across broadcast and cable.
Meanwhile, Usher’s episode of “Oprah’s Next Chapter” raked in more than 1.5 million viewers, placing the show at #3 for female viewers 25-54 and 18-49 in that time slot on cable. It fared a little better when just looking at Black women viewers in those age groups, coming in at #1 for all broadcast and cable.
Oprah better recognize. After all the positive programming she was shooting for, at the end of the day, people want to hear about the DIRT! Might be sad, but it’s damn sure true.
Images via WENN/YouTube